a2 Milk comes from cows specially selected to naturally produce milk without the A1-protein, which can affect sensitive stomachs.

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We put our stomachs through a lot. They get landed on, hit, squeezed and squashed. But however tough our tummies may seem, sometimes it’s the sensitivity that can hold us back in our everyday lives.

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To relaunch the brand in Australia, we created a campaign that promotes a2 milk as the kinder milk to sensitive tummies.