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The watch app that levels the playing field for the deaf

3.5 million Australian adults suffer from some form of hearing impairment.
Which means almost 40% of Australians have difficulty playing team sports because they can’t hear the whistle when it’s blown.

This is a particular problem for children and teenagers, who are often excluded from team sports at all levels, at a time in their lives when belonging is extremely important to them.

So we created an app for the Samsung Galaxy watch that picks up the frequency of a referee’s whistle and sends an instant vibrating alert to the deaf player. Enabling hearing-impaired kids and athletes to be included in regular team sports.

Agency

Leo Burnett Sydney

Client

Samsung

Year

2018

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