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Launching a phone by hijacking Australia’s most iconic face
To help launch Samsung’s new Galaxy S9, we created an installation that demonstrated its new AR Emoji feature. Partnering with the Sydney Opera House and VIVID’s Festival of Light, we let people create their own AR Emoji, for the once-in-a-lifetime opportunity to see it projected onto Australia’s most iconic face at Luna Park, LIVE.
Agency
Leo Burnett Sydney
Client
Samsung
Year
2018
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