Turning a distribution problem into a drinks promotion
In 2022, Bundy brought a game-changing new liquid to market: Alcoholic Ginger Beer. Demand for this new drop was so high, Aussies were struggling to track it down and get their hands and lips on it.
Not the type to keep their disappointment or frustration to themselves, our Bundy fans came out in their hundreds on our social channels to express their disappointment.
To combat this we launched Bundy’s Big Shout, a nationwide promotion to reward our fans and encourage trial. Buy your first 4-pack of AGB and get your money back. And to show our most fervent fans we heard them, we responded to some select commentators and rewarded them with a special one-off delivery from Bundy R Bear himself – who to their surprise and delight hand paw-delivered a 4 pack direct to their door.
We then made it our mission to let every Aussie know there was a free 4 pack waiting for them at their nearest bottle shop.
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Agency
Leo Burnett Sydney
Client
Bundaberg Rum
Year
2022
All Projects
